A Toast to Afrobeats: Don Julio Honors the Spirit of African Music and Celebration
A Toast to Afrobeats: Don Julio Honors the Spirit of African Music and Celebration
Don Julio tequila joins forces with Tiwa Savage and BNXN to celebrate Afrobeats excellence in Lagos
Lagos was alive with music, energy, and celebration this past weekend as Afrobeats icons Tiwa Savage and BNXN (formerly known as Buju) hosted back-to-back album launches that lit up the city.
The events highlighted the heartbeat of contemporary African music — and at the center of it all was luxury tequila brand Don Julio, celebrating the culture, creativity, and class that define Afrobeats today.
Afrobeats Weekend: A Fusion of Soul and Energy
Tiwa Savage kicked off the festivities with a soulful and intimate unveiling of her new album, This One Is Personal. The night reflected her artistry and emotional connection to her fans, with guests enjoying a warm, reflective ambiance that matched the tone of her latest project.
In contrast, BNXN’s album launch for Captain delivered pure adrenaline. The event was high-energy, vibrant, and filled with the confidence and rhythm that define the new generation of Afrobeats. Together, both events offered two sides of the same coin — passion and artistry in their purest forms.
Don Julio: The Spirit of Celebration
Adding its signature touch to both nights, Don Julio curated a unique celebration experience with custom cocktails designed to complement each artist’s mood and message. From Tiwa’s elegant, heartfelt gathering to BNXN’s electrifying party atmosphere, the tequila brand showcased how seamlessly it blends with every aspect of Afrobeats culture — from refined elegance to fearless energy.
“The success of the Afrobeats Weekend shows our commitment to honoring creativity and achievement,” said Ifeoma Agu, Group Head of Culture, Influencers & Advocacy at Diageo South, West & Central Africa. “By celebrating both Tiwa Savage’s intimate artistry and BNXN’s bold expression, Don Julio reinforces its place as the true icon of celebration — a toast to culture, music, and milestones.”
More Than Music — A Cultural Movement
The “Afrobeats Weekend” wasn’t just another pair of album parties; it was a statement about how deeply Afrobeats has become woven into global culture. By supporting two of the genre’s most influential artists, Don Julio not only amplified their creative voices but also celebrated Africa’s continuing influence on world music.
As Lagos continues to stand as the capital of Afrobeats, Don Julio’s presence at these landmark events signals its deeper connection to the pulse of modern African culture — one that thrives on rhythm, authenticity, and shared celebration.