Why Most Farmers Don’t Make Sales (and What to Do About It)

Why Most Farmers Don’t Make Sales (and What to Do About It)

Every farmer looks forward to harvest. But for many, the joy ends there.
You produce in abundance, but the market doesn’t respond. You hustle for buyers. You end up selling at a loss. Or worse, you watch your harvest rot.

Why? Because you didn’t plan for sales—you only planned for planting.
Here’s the hard truth: farming without marketing is a gamble. And most times, the house wins.

If you don’t know what your market wants, you’ll always struggle. Don’t grow crops because everyone is growing them. Find out what’s in demand. Study market cycles. Talk to traders.

1. Improve your packaging. Even in local markets, presentation matters. A clean, well-arranged basket of tomatoes sells faster than a muddy one.

2. Build relationships. Talk to retailers. Visit urban markets. Use WhatsApp or Facebook to show people what you grow. Post videos. Share prices. Invite questions.

Your farm is a brand. And your branding starts with how you talk about what you produce.

Farmers who make sales think like business owners, not just growers.